The recent Federal Election had politicians and political parties scramble to jump on the social media bandwagon. Liberal and Labor were battling it out on every communications channel. The Greens seemed to be way ahead of the game when it came to engagement. The social “campaigning” was less than satisfactory, with both major parties using social channels to broadcast messages rather than listening and responding to grass roots issues expressed by their followers. And in the end, what impact did social media have to influence the outcome of the Federal Election?

Join us November 1, for Social Media Club Sydney event, How can social media analysis help predict results?

The speakers for the event are:

• Karalee Evans, social strategy manager at Amnesia Razorfish. Karalee writes Just another PR Blog, and created The Social Election

• Matthew Gain is head of digital at Edelman Sydney, and writes a PR blog. Matthew was behind the social influence analysis blog Tweet Level

• Daniel Lodge, Account Manager at Alterian SM2. SM2 was used as a monitoring tool by News Limited during the Federal Election. Daniel will show how SM2 can measure sentiment and influence.

Who should attend?

·       Businesses

·       Agencies

·       Clients – marketing managers, product managers

There will be short presentations, a question and answer forum from the live audience and the Twitter stream.

We are expecting healthy debate around these core issues:

·       The role of social media in predicting results – can social sentiment give an indicator of real life results?

·       How can you measure the effect of influence?

·       How important is social in influencing outcomes?

·       What are the missed opportunities?

·       What can brands learn from the recent political campaigning?

·       How does social media tap into people’s willingness to help/change the world?

·       Did social media help create change in government? 

Please note: attendees to the SMCSYD event will go into the business card draw for 2 x tickets  valued at $4,000 each to Sydney iStrategy held 24-25 November 2010.

Thank you to the Ivy and Morgan for sponsoring the event

Join the Social Media Club Sydney LinkedIn Group to participate in discussions and share your views.

Social Media Club Sydney volunteers are:  Doug Chapman,  Client Services Director, Amnesia Razorfish, Tiphereth Gloria, social media strategist at GPYR Sydney, Grant Newton from Morgan, Jye Smith, Social Media Strategist, WeberShandwick, Michelle Hickson from Doobalah  and other volunteers

Follow @SMCSYD on Twitter and join our Facebook Group (Social Media Club Sydney) subscribe to our Vimeo Channel for videos of past events It’s the local chapter for http://www.socialmediaclub.org/ Social Media Club (SMC) started by Chris Heuer and Kristie Wells in July 2006 to help people find all the relevant “communities of interest” in which they want to participate. In their words

"[SMC} want to help you explore your personal and professional passions by helping you connect with a community of your peers based on both geography and areas of interest. We want to ensure that the world of Social Media does not become an echo chamber of self-reinforcing thoughts, but is instead fueled by diversity of opinion and perspective."